Seasons Notes

The Rising Star Award granted by the Texas International Produce Association (TIPA) to José Bernal Jr., General Manager of Sweet Seasons, stands as a meaningful recognition not only of individual achievement, but of a broader leadership vision shaping the future of the Texas produce industry.

In agriculture, the relationships that truly last are not built overnight. They are shaped through consistency, trust, and a shared vision of the future. Guided by that belief, Sweet Seasons hosted Creciendo Juntos – 2026 Edition, a gathering that brought together growers from Jalisco, Michoacán, Nayarit, and Colima with one clear purpose: to strengthen partnerships and continue building a shared path from the field to the market. This event marked an important milestone for