Sweet Seasons at The Mexico Conference 2025: A community Growing Together.

On may 15th, the global produce community gathered in Guadalajara with a clear purpose: to

connect, learn, and grow at The Mexico Conference.

Organized by the International Fresh Produce Association (IFPA), the event provide a strategic

platform to share the latest industry developments, explore the 2025 agenda focused on

securing sustainable food systems, and strengthen a resilient community in the face of a

rapidly changing global landscape.

Sweet season was proudly represented by our CFO, Marina García, who delivered the opening

remarks of the conference. In her message, she shared our long-term vision and reaffirmed our

commitment to nourishing community growth, expanding opportunity, and building bridges

across the fresh produce value chain.

“Seeing so many people united by a common goal reminded us of the power of community and the passion that fuels or daily work. Without a doubt, thanks to IFPA, TMC2025 was a

memorable celebration that inspires us to keep growing together to fulfill our mission: To

NOURISH the World”

- Marina García, Sweet Seasons CFO

Her words resonated powerfully with the audience, setting a thoughtful and spiring tone for the days ahead. Industry leaders praised her speech for its clarity, purpose, and authenticity highlighting Sweet Seasons as company not only driven by innovation but grounded in values.

Many attendees noted how her remarks brought renewed focus to the human side of our

work: feeding people, empowering partnerships, and cultivating trust across borders.

At Sweet Seasons, we believe that nourishing the world begins with nourishing relationships.

The Mexico Conference served as a vivid reminder that when our goals align with purpose, our collective impact multiples.

By Sweet Seasons editorial team.